I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

Entries in leadership (2)


You’ll Love This Book, Trust Me 

One of the questions I get asked the most is “How do you get people to talk so naturally on-camera?”

The simple answer is it starts with my intention.

That’s why I’m so thrilled to share with others Nick Morgan’s new book “Trust Me: Four Steps to Authenticity and Charisma.”

Setting intentions is one of the central ideas in “Trust Me.” Business leaders and non-filmmakers involved in any aspect of creating a corporate documentary will find this book invaluable. (And yes, filmmakers will find it awesome, too!)

Think your spoken words carry the most weight during a conversation?

Think again.

Your gestures mean more. Way more.

And you can thank your limbic brain for believing gestures over spoken words.

According to Morgan, many of the gestures we use while speaking actually happen a split second before our words are spoken. At a subconscious level, we receive these gestures and then our part of our brain determines if that person is believable and authentic.

“Trust Me” outlines in four simple steps how we can become more believable and authentic by getting both verbal and nonverbal in sync.

We often feel a certain way about someone because we unconsciously believe the “second conversation,” the one with gestures, over the “first conversation,” the one with content.

“Trust Me: Four Steps to Authenticity and Charisma” is an important piece of work because we now have a clear and simple system to become highly effective communicators while maximizing our presence in front of others; either in groups or one-on-one.

The Big Idea
The main concept behind “Trust Me” is simply this: gestures first, words second.

“We are all unconscious experts at reading other people’s body language” (pg 2).

Nick proposes that “every conversation is two conversations: the verbal one- the content- and the nonverbal one- the body language. If the two are aligned, you can be a persuasive, authentic communicator…If the two are not aligned, people believe the nonverbal every time” (pg 1).

The Big “A-Ha!”
Over the years, our instincts taught us to survive by reading nonverbal clues; which is great when one is living in the wild. These instincts are still with us, of course, but now with a slight twist: we are conditioned to read the nonverbal and attach meaning or intent behind it.

By learning to create intent first, our body language will more naturally express the intent, thus creating a more believable and authentic communication experience.

Intentions First. Gestures Second.
Most of us have been taught to think of what to say first then the words and gestures will follow. But we know the brain perceives and believes gestures first so it makes sense to create the intention of your communication first, then the gestures will appear naturally, followed by your thoughts and finally your actual words.

It’s easy to think, “I’ll just control my gestures by being conscious of them.” Of course, you’ll run into a slight problem: you’ll come off doubly awkward because now you’re thinking consciously of an unconscious activity. Nick’s suggestion? Think about the intent first and you will naturally create believable gestures. Now you can begin creating two believable conversations at once; the verbal and the nonverbal.

The Four Steps
Nick’s system to communicate authentically is easy to remember in any situation:

Step One: Being Open
Step Two: Being Connected
Step Three: Being Passionate
Step Four: Listening

The last few chapters of the book have some really unique and invaluable public speaking tips.

Seeking to enhance your communication skills either in groups or just one-on-one?

Then this book just might be for you. Trust me. ☺



Are You a Big Thinker?  

  • Do you enjoy challenging ideas?
  • Intrigued by new concepts?
  • Wish you could share these ideas with your friends?

In other words, are you a big thinker?

If so, I’ve got great news for you.

Big Think is here.

"We are a global forum connecting people and ideas." 

Big Think is founded by the producers of Charlie Rose and features short video clips of leading thinkers in business and society.

Just a few of the many thought-leaders you’ll find on Big Think are Richard Branson, Paul Krugman, Jimmy Wales, Moby, Deepak Chopra and Andrew Cohen.

What’s the concept behind Big Think?

Here’s what “Big Think” says on their About Us page:

“The Idea: In the global digital age, there is a glut of accessible information. And while this information empowers you, the citizen-consumer, the only way to make any sense of it, is to begin an interactive relationship with the global thought leaders who can deliver the best news and analysis on the Web. Welcome to Big Think.”

Welcome to a new age in video.

  • People looking directly at us.
  • Sharing their beliefs.
  • Challenging the status quo.
  • Telling stories.
  • Sharing ideas within a community.

Is this the new wave for how organizations will use video to engage their employees, customers, stakeholders?

What do you think?

  • Are businesses next?
  • Will organizations integrate video stories like these into their communication strategies?
  • If not, what is holding them back?

Share you thoughts here. I'd love to hear what you have to say about this emerging trend.