Thomas Clifford /// Humanizing Business Communications

I recently had a fun and interesting interview with Matthew Ray Scott, Managing Director of The Strategic Incubator, about using documentary storytelling for businesses.

The interview is 43 minutes long and takes a different angle (no pun intended!) than previous interviews I've given.

Here are a few things we covered:

• How I discovered filmmaking from a busted rock 'n' roll dream.
• What is the most important thing about creating believable video stories?
• What is the greatest challenge facing companies in sharing their marketing stories?
• How has social media changed how companies share their unique stories?
• What should business owners know about choosing the right communication medium when sharing their marketing story?

We covered many more areas so if you'd like, go ahead and download the interview and play it later on.

And finally. Thank you, Matthew, for having me be part of your amazing network; it was a fun interview!

--Tom

P.S. While you're at Matthew's site, be sure to check out his blog and other neat interviews:

Gary Vaynerchuk
Pamela Slim
Liz Strauss
John Jantsch
Richard Leider
Jason Fried
Michael Port
Jonathan Fields
Steven Pressfield