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"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

Entries in storytelling (6)


Is This the Future of Video Storytelling for Organizations? 

I don’t know how I missed this, but I did.

In February of 2007, The Washington Post launchedonBeing.”

The concept?

We need to get to know each other better and what better way to do that than by capturing everyday stories from everyday people.

The result? Short video stories that are:

  • Compelling
  • Inspiring
  • Radically simple

“The unique videos present the musings, attitudes, passions and quirks of people in an up-close documentary style. Each person speaks to the camera against a stark white background. The uncomplicated presentation intensifies the viewing experience and focuses the spotlight on each person's story without distraction.” (Washington Post press release)

Beyond the simplicity it offers, there is something “soulful” about it. Perhaps it’s the fact that each one of us have stories that resonate with one another. Yes, the details in our stories are different but the truth in another’s story is also within us, too. After watching a few of these stories, I find myself remembering that we are all connected and inseparable.

“The initial four “on Being” segments are emblematic of how we can learn from each other by sharing experiences and thoughts.” (Washington Post press release)

Maybe this is why we’re seeing more organizations embrace this approach to connect to their viewers and readers.

Over to you-

  • Can organizations use video narratives as a way to learn from one another?
  • Are video narratives an effective way to genuinely engage employees and its customers?
  • In a time of information saturation, should organizations integrate narratives into their communications efforts? If so, how?
  • Can our individual stories be part of a larger brand’s story?

So what do you think?


PS. I've successfully used this "Errol Morris" technique many times. It's an incredibly simple but effective way to engage your audience with your story or message.

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