I'm Tom and welcome to my site.

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 

"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"

“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com

“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 

Entries by Thomas Clifford (309)


Is Capitalism 'Conscious?'

Whole Foods logo.gif

You probably don't know John Mackey. 

But I bet you've eaten his food.

Whole Foods, that is.

John is the CEO and co-Founder of Whole Foods.  John's new blog post centers around creating a new paradigm for business using "conscious capitalism" as his model.

It's a long article, but worthy of your attention if you still think of corporations as "machines." 

And if you're stuck thinking that the sole purpose of business is to create money...save your time and don't bother reading John's riff.

If you been sleeping, it's time to wake up.  And John's theory on the purpose of business is the perfect alarm clock to have by your side.

For starters, John embraces:
1.  The Good  2.  The True  3.  The Beautiful  4.  The Heroic

Doesn't sound like a machine to me.   



Can Capitalism and Spirituality Co-Exist?


Can Spirituality and Capitalism be friends?  You be the judge. 

I spent this past weekend in Garrison, New York filming the ISAW Award at the Garrison Institute.

Simply put, the ISAW Award honors organizations that are committed to nurturing and developing the human spirit. These pioneering companies are paving the way and sharing their stories to create a brighter future for all of us.

Oh...we also captured lots personal stories of these CEO's, organizational leaders and pioneers who are changing the face of corporate culture for Spiral Story. The complete set of interviews along with bonus material will be available for purchase soon.

My two cents...all capitalism is spiritual; it's just a matter of how aware and awake you are. 



"Peace Through Commerce" interviews me

Peace Through Commerce.jpg 

Alina Stefanescu from Peace Through Commerce recently interviewed me as the first interview in a forthcoming series of conversations with visionary entrepreneurs.

Being a Zaadz Ambassador, I bumped into Alina through Zaadz, a site committed to "conscious capitalism."

We covered some neat ground:

  • how I discovered my niche market
  • the "secret sauce" for my films
  • the two biggest challenges a corporate filmmaker tackles
  • my greatest personal achievement
  • how organizations use Spiral Story to inspire its workforce to create meaning and purpose in work and to enhance employee learning
  • and more!

Thanks, Alina, for your thought-provoking questions. 

Check it out...hope you enjoy it!

 Tom  :-)


Is Your Johari Window "Open" or "Closed?"

(photo)                               What kind of189717625_7046e00e06_m.jpg relationship do you want to develop with your customer?  Suppliers?  Stakeholders?

I just finished reading  Tom Asacker'ss new book, A Clear Eye for Branding

In fact, I read it twice...it's that powerful. 

In it, Tom mentions the Johari Window.  Tom suggests using The Johari Window as a model for increasing brand effectiveness by giving ourselves fully to our customers while keeping our expectations and responsiveness open.  In other words, learn to increase the bond of trust between your company and your customer.

If you're like me and you haven't heard of this model, check it out.  While it was developed for individual and team use, it can also be used to help improve your brand, as Tom suggests.

The Johari Window is a four-quadrant model used to improve self-awareness and to describe interpersonal  communication in simple terms.  It's a model to improve understanding between individuals, especially in teams.

The Johari Window was developed by Joseph Luft and Joseph Ingham in 1955 while researching group dynamics at the University of California.  A four paned "window" divides how we interact with one another into four areas, or "panes:" open, hidden, blind and unknown.

Each quadrant represents personal information about a person and reveals information that is "open" or "closed." 

The "open" window is what is know by me and what others about me.  The "hidden" area is what I know about myself but others do not know about me.  The "blind" window is what is unknown to me but know by others.  The "unknown" area is what is unknown by me and what others do not know about me.

How "open" is your corporate film? 



Why Push the "Play" Button?



"Why are you pushing the "play" button for your audience?

That one simple question will provide you and your filmmaker the 'e-Motional' DNA to make your film a success.

Of course, other questions will arise.   That's the point.

I was in a meeting this past week discussing a short film that was unique in it's approach, especially for a Fortune 500 company.  Our discussion created many ideas, many possibilities.  We were getting close to what the film should accomplish, so it was getting time to hit the bullseye. 

If you get stuck reaching your objective, remember the "3H Mantra:"  Head...Hands...Heart.

Head:  Do you want your viewer to think a certain way?  Are you changing or correcting a perception?

Hands:  What do you want your audience to do?  Call?  Write?  Share?  Log on? 

Heart:  How do you want your viewer to "feel" the moment the show ends?  Define the 'e-Motion' in one word.

The deeper you go...the better the film...the better your results.


Brand with 'e-Motion'