I'm Tom and welcome to my site.

Content Marketing Institute Featured Blogger

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E-Book Testimonials

"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas.

It made me reconsider how I do what I do, so you might give it a look-see, too!" 

Chris Brogan, President, Human Business Works 


"Tom Clifford is by trade a filmmaker. For most of his life, he rarely wrote anything longer than a brief comment in the margin of a script. 

Now, though, he's producing tens of thousands of words a year, first as a Fast Company "Expert Blogger," and then as a writer for the Content Marketing Institute. 

How did Tom go from a non-writer to a prolific and much-read one? His eBook, '5 (Ridiculously Simple) Ways . . . , ' holds some of his secrets."

Mark Levy, Author of "Accidental Genius: Using Writing to Generate your Best Ideas, Insight, and Content"


“Tom is one of the nicest people you’ll ever meet—if you have the privilege to meet him. And he does sterling work as well. But don’t just take my word for it.

Read this free report and you’ll not just love its tone and content, but learn a lot as well.”

Sean D’Souza, Psychotactics.com


“Anyone who wants to improve their writing needs this e-book. A lot of ebooks are short because they just don’t have much substance to offer. They’re not worth your time (and so are many of the long ones, too, for that matter). Tom’s is short because he’s so good at giving you only what you need to know. 

‘5 (Ridiculously Simple) Ways to Write Faster, Better, Easier’ lives up to its promise by example as well as in the words themselves. Tom used the very same techniques he teaches you to write this book. 

And what’s in here is not just a rehash of the same tired ideas you find coming from people who have suddenly fancied themselves as writing gurus. There are tricks in here I never heard of (like the Writing Funnel) and some I had forgotten about and was glad to be reminded of (like Sporadic Writing).” 

Michael Martine, Blog Alchemist, Remarkablogger.com 


Getting rid of boring jargon is one of the most important steps to take when communicating to an audience.

It's also the area where many organizations get stuck.

That's why I started this blog.

Hi, my name is Tom.

I'm passionate about helping organizations talk like people.

"Humanizing Business Communications" is a blog packed with tips to help you take the gobbledygook out of corporate-speak. Without gobbledygook, you'll be able to talk to your customers like real people– which of course they'll appreciate.

Unlike other communications blogs, I take a no-nonsense approach to communications.

I'll give you practical advice you can put into action immediately.

Former Marketing & Branding Documentary Producer

I'm a former marketing and branding producer/director, having interviewed close to 2,000 people over 25 years. I specialized in producing mini-documentaries that captured "real people telling real stories."

During this time, I produced roughly 500+ corporate presentations for 125+ organizations and won dozens of awards.

Today, instead of directing films, I'm "directing" copy.

I have a knack for turning business messages into messages people understand and can relate to. I write conversationally– without the jargon and corporate-speak. My copywriting focuses on:
  • B2B case studies (success stories)
  • E-newsletters
  • Sales pages
  • Homepages
  • E-books
  • Marketing articles
  • Rewriting existing copy for the web
  • Buzz pieces (5-10 pages)
  • Optimizing existing copy for search engines

Recognition

What are some of my other passions?

I love classic rock 'n' roll (The Beatles, Jethro Tull, Yes, British Invasion, Rush, etc.), quantum physics, social media communications, mountain and road biking, walking, reading and cooking organic foods.

People who influence me:

Seth Godin, Sean D'Souza, Daniel Pink, Deepak Chopra, Stephen Covey, Ira Glass, quantum theorist Dr. Amit Goswami, Dalai Lama and many other business and wisdom-based thought leaders.

I also volunteer for a homeless shelter, a food bank and several other non-profits.

Enjoy the ride and thanks again for stopping by.

--Tom