Getting rid of boring jargon is one of the most important steps to take when communicating to an audience.
It's also the area where many organizations get stuck.
That's why I started this blog.
Hi, my name is Tom.
I'm passionate about helping organizations talk like people.
"Humanizing Business Communications" is a blog packed with tips to help you take the gobbledygook out of corporate-speak. Without gobbledygook, you'll be able to talk to your customers like real people– which of course they'll appreciate.
Unlike other communications blogs, I take a no-nonsense approach to communications.
I'll give you practical advice you can put into action immediately.Former Marketing & Branding Documentary Producer
I'm a former marketing and branding producer/director, having interviewed close to 2,000 people over 25 years. I specialized in producing mini-documentaries that captured "real people telling real stories."During this time, I produced roughly 500+ corporate presentations for 125+ organizations and won dozens of awards.
Today, instead of directing films, I'm "directing" copy.
I have a knack for turning business messages into messages people understand and can relate to. I write conversationally– without the jargon and corporate-speak. My copywriting focuses on:- B2B case studies (success stories)
- E-newsletters
- Sales pages
- Homepages
- E-books
- Marketing articles
- Rewriting existing copy for the web
- Buzz pieces (5-10 pages)
- Optimizing existing copy for search engines
Recognition
- Featured in "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
- Fast Company “Expert Blogger.”
- Public speaker of 45 "Demystifying LinkedIn for Career Professionals" workshops.
- Three-time co-author for the “Age of Conversation” book series.
- A multi-award-winning branding/marketing documentary producer.
- The Content Marketing Institute invited me to be a contributing article writer. I'm thrilled to be onboard with a team of rockin' content marketing experts.
- In 2010 and 2009, I was awarded Hartford Business Journal’s "Strateg-e Award" for “Best Use of Blogs.”
What are some of my other passions?
I love classic rock 'n' roll (The Beatles, Jethro Tull, Yes, British Invasion, Rush, etc.), quantum physics, social media communications, mountain and road biking, walking, reading and cooking organic foods.People who influence me:
Seth Godin, Sean D'Souza, Daniel Pink, Deepak Chopra, Stephen Covey, Ira Glass, quantum theorist Dr. Amit Goswami, Dalai Lama and many other business and wisdom-based thought leaders.I also volunteer for a homeless shelter, a food bank and several other non-profits.
Enjoy the ride and thanks again for stopping by.
--Tom

