"In the winter of 2006, a human resource manager produced a short documentary to attract better potential candidates for the company and discovered one of the answers to his question on how to hire and retain qualified employees.
 
This was not Hollywood. This was a small town in Connecticut. The human resource director was not an expert in filmmaking but an expert in organizational management. This division never produced a video before; however, the division knew it had something special to share with others who were eager to work there.

But the most important part of this picture for other organizations is this: they are, in fact, not in the picture.

Many organizations are missing a unique opportunity to recruit qualified candidates through an engaging video.

But imagine if they did. Just think how many amazing people would work at their organization.”

 

The Springboard Story was developed by Master Storyteller, Steve Denning.