Here are the "secret sauce" ingredients for every program I produce:
1. Tell the most compelling story possible.2. Let "real people" tell "real stories."
3. Find out what emotions to ignite. Where are the conflicts in the story? What struggles are occurring? What are the "turning points?"
4. What is at stake? Why make a film? Why does it matter?
Who cares about the film? Is the world a better place because of your video?
5. Think audio: tell the story with audio; the video is the frosting.
6. Capture the spirit of the people and their actions.
7. Think digital. Act analog.
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