Why Work With Me?
It's a good question.
There are several reasons why clients enjoy working with me.
In a nutshell, there are two reasons that make me different.
1. I am an expert B2B content interviewerUnlike most B2B copywriters, I spent 25 years as an award-winning B2B marketing filmmaker.
Having interviewed more than 1,500 people for 500 marketing films, I learned in the trenches how to capture and communicate business messages that people can relate
to—without the marketing hype.
Some business concepts and services are hard to explain.
That's why it's important to work with a writer who can explain your offering in a clear and compelling way.
I know what it takes to take a complex business idea and make it easy for your prospects and customers to understand and act on.
2. I reduce the "surprise factor"
Some copywriters will email or ask you several questions about your project. Then, when you receive the copy, you may be surprised by what you see.
I eliminate the "surprise factor." How do I do that?
You and I go through a discovery session and create a detailed outline covering the exact content needed. No more. No less.
Going through this process provides both of us a clear road map reflecting the structure of the final copy—eliminating any surprises later on.
Still not convinced?
Check out what other clients have to say. Check out what clients say about working with me.
Here's what Eugene Moreau, a client and master coach, says about my process:
. . . Your process has depth and simplicity all packaged into one seamless flow. Your process is flawless. I best describe it a Four-Dimensional Process, and it has a lot of depth.
The first thing that you do is Discovery. You ask a lot of questions that are relevant and insightful. Thought provoking.
Then you Diagnose, with me, what you have Discovered. Then, and only then, do you Design the solution, and finally you Deliver—just like you said you would.
This process allows you to create ideas, bring clarity and provide context.
Like I said, flawless!
Perhaps I can help you, too?
If so, drop me a note by clicking the "Contact" tab at the top of this page.
Drop me a quick note indicating what kind of help you need.
I'll get back to you for a conversation at no charge and with no obligation.
If we're a good fit, we'll talk about taking the next step to get your project under way!
Thanks for stopping by.