Do you struggle when it comes to turning your expertise into marketing copy that sounds uniquely like you?
Writing conversational B2B copy isn’t easy. So how can you write marketing copy for your B2B professional services firm that reflects your passion, personality, and expertise (and those of your experts)—without the jargon?
Your prospects and customers have a problem.
And now they’ve found you and are reading your copy to see whether you understand them and can help them solve their problem.
That means the copy they read should sound conversational and not be a one-way, broadcast message.
But writing effective, conversational marketing copy for B2B professional services isn’t easy
First, you need a deep understanding of how B2B professionals think.
Then, you need a proven process and structure to capture messages in a way that is accurate, compelling, and relevant.
Hi. My name is Thomas Clifford.
I’m a B2B content marketing copywriter and certified strategic copywriter.
I write product/service descriptions, website copy, sales/marketing letters, blog posts, special reports, and other persuasive web content for B2B service firms.
My mission? To help people in business translate their expertise into words so others can quickly grasp their ideas
My five-step copywriting process makes it easier for marketers, coaches, consultants, and business owners to raise brand awareness, nurture prospects, and demonstrate thought leadership.
Before I became a copywriter, I spent more than 25 years in the professional service industry as an award-winning documentary director/filmmaker and a consultant.
From CEOs to frontline employees, I interviewed more than 1,500 content experts for companies ranging from Fortune 500 firms to local businesses.
That means you’re working with someone who has learned in the trenches how to capture marketing messages that resonate with an audience.
That makes me different from other copywriters
Unlike copywriters who write copy from assembling notes, I write copy by interviewing content experts guided by strategic outlines and sound copywriting principles. That means your copy is on target and in your voice—without the jargon.
Perhaps I can help you too
When you need a writer to turn your expertise into customer-focused marketing copy, let’s talk.
Write me a short note using the CONTACT tab. After we discuss your project and decide that we’re a good fit, you’ll receive a prompt quote.
Thanks for stopping by and best wishes to you on all your copywriting projects.
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P.S. Yes, the free e-book is really packed with solid tips that can help you write better. It’s not filled with theory—just practical tips that you can start using immediately in your writing. Here’s what Chris Brogan says about the e-book:
"Thomas Clifford has made something useful here. This report will give you some really catchy, useful ideas. It made me reconsider how I do what I do, so you might give it a look-see too!"
— Chris Brogan, President, Human Business Works