Home - Humanizing Business Communications for Brand Loyalty Success

Are you unsure about how to humanize your business communications?

Do you wish for greater employee or customer engagement? Do you understand why people's stories work so well for business? Are you tapping into the power of dialogue to move people to action? Wouldn't you change your strategies if you understood how these concepts can easily be applied to your business?

If you don't understand how to humanize business messages, your engagement levels probably aren't what they could be.

Social media and social networking are creating a new narrative; a narrative of believability, personality, dialogue and interaction. It's time for organizations to embrace and integrate these ideas into their multimedia and communication strategies.

Let's face it. Corporate communications are often unbelievable.

Why? Because they don’t feature real people sharing interesting ideas. And they're not edited in entertaining ways to drive engagement. It’s like someone hit a button and yanked the “story” right out of the program!

How did we get here?

Interviewing people and understanding the multimedia process are often not in people's day-to-day experience– even if you work in the marketing, PR or corporate communication areas.

Many presentations use too much professional narration.
The problem with this is the "voice" of the company often isn't captured as authentically as it could be. The "voices" of employees, customers and shareholders are abandoned.

Now it's your turn. Your message is complicated. You don't want to confuse your audience. You want to humanize your business message so it makes sense to your audience. What goes through your mind? Chances are good your confidence level and awareness of what's possible isn't as strong as it could be.

Why would you consider using my approach?

I've specialized in humanizing corporate messages for 25 years. What does this mean for you and your company? A story told by your own people has meaning and emotions in it. It helps personalize what your company's message or story is really communicating. And, of course, that's what makes your message unique and memorable.

How this blog will help you

As a reader, you will:

Learn how to create a "personal" voice for your organization's message.
Understand why employees are often your best storytellers.
Become familiar with increasing employee engagement and employer branding through multimedia.
Gain confidence and awareness about how to tell your company's story in a believable way.
Start learning how to "breathe life" into your company's communications.
Feel more comfortable knowing how the multimedia process works.
Learn interviewing tips that allows people to feel comfortable in front of the camera or microphone.

Three reasons why you should subscribe

Reason 1. If you work in a non-profit or mid-to-large organization and are frustrated with "the same old song and dance" in business media, you'll raise your awareness about using documentary storytelling to produce your story.

Reason 2. You'll get inside tips and 'secrets from the director's chair.' You'll have a guide and together we'll explore the role corporate media messages have in branding, marketing and capturing your company's message by putting "story" back into media.

Reason 3. When the time comes to create a video or media story, you'll be the most knowledgable person in the company. This of course helps you make confident decisions and marks you out as an expert, of sorts.

Who else has subscribed?

Marketers, executives in public relations, social media gurus, filmmakers, corporate communications leaders, human resource executives, scriptwriters, advertising firms, media companies, video professionals and a whole lot more.

What should you do next?

1. Read the articles listed below. You'll get a grasp of what you will learn and what to expect in the future.

2. Subscribe. If you like what you see, you don’t want to miss any future updates, right? So go ahead and subscribe for free email updates or simply grab my Google/Feedburner feed or the website feed.

3. Drop me a note. Let me know how you like the articles. Did I miss a topic you want to know more about? Do you want to know more about something I've already written about? No problem. Let me know. I'll do my best to answer your questions.

Thanks for stopping by

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