Are you unsure about how to discover, capture and use believable multimedia narratives for your company?

Do you understand how nonfiction mini-documentaries work for business? Are you tapping into the power of dialogue to create greater engagement with your employees? Or your customers? Wouldn't you change your strategies if you understood these storytelling concepts?

If you don't understand how to capture employee and customer experiences in your business, your engagement levels probably aren't what they could be.

Social media and social networking is creating a new narrative; a narrative of believability, personality, dialogue and interaction. It's time for organizations to embrace and integrate these ideas in their multimedia and communication strategies.

Let's face it. Most company multimedia programs are boring.

Why? Because they don’t feature real people sharing interesting stories. And they're not edited in entertaining and engaging ways. It’s like someone hit a button and yanked the “story” right out of the program!

Why is this a problem?

Producing multimedia programs is out of most people's day-to-day experience– even if you work in the marketing, PR or corporate communication areas.

Many multimedia programs use too much professional narration.
The problem with this is the "voice" of the company often isn't captured as authentically as it could be. The "voices" of employees, customers and shareholders are abandoned.

You may never have produced a company video or media program. Perhaps you're in charge of a program once in a blue moon. What goes through you mind when the time comes to produce another program? Chances are good your confidence level and awareness of what's possible isn't as strong as it could be.

How this blog will help you

As a reader, you will:

• Learn how to create a "personal" voice for your organization's message.
• Understand why employees are often your best storytellers.
• Become familiar with increasing employee engagement and employer branding through multimedia.
• Learn how to maximize your relationship with media producers.
• Gain confidence and awareness about how to tell your company's story in a believable way.
• Start learning how to "breathe life" into your company video or media story.
• Feel more comfortable knowing how the media process works.
• Learn interviewing tips that allows people to feel comfortable in front of the camera or microphone.

Three reasons why you should subscribe

Reason 1. If you work in a non-profit or mid-to-large organization and are frustrated with "the same old song and dance" in business media, you'll raise your awareness about using documentary storytelling to produce your story.

Reason 2. You'll get inside tips and 'secrets from the director's chair.' You'll have a guide and together we'll explore the role corporate media messages have in branding, marketing and capturing your company's message by putting "story" back into media.

Reason 3. When the time comes to create a video or media story, you'll be the most knowledgable person in the company. This of course helps you make confident decisions and marks you out as an expert, of sorts.

Who else has subscribed?

Marketers, executives in public relations, social media gurus, filmmakers, corporate communications leaders, human resource executives, scriptwriters, advertising firms, media companies, video professionals and a whole lot more.

What should you do next?

1. Read the articles listed below. You'll get a grasp of what you will learn and what to expect in the future.

2. Subscribe. If you like what you see, you don’t want to miss any future updates, right? So go ahead and subscribe for free email updates or simply grab my Google/Feedburner feed or the website feed.

3. Drop me a note. Let me know how you like the articles. Did I miss a topic you want to know more about? Do you want to know more about something I've already written about? No problem. Let me know. I'll do my best to answer your questions.

Thanks for stopping by

Your time and attention is at a premium these days. If you made it this far, I want to personally thank you for your investment. Feel free to share this site with someone who could benefit from it.

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Here's a few other articles you don’t want to miss, either

What is Our Company’s Purpose? The R-O-I Method

5 Simple Steps to Transform Any Talking Head into an Irresistible Story

19 Often Overlooked Questions to Propel Employee Conversations

5 Big Ideas: What Honda’s Mini-Documentaries Can Teach Non-Filmmakers

What makes my approach unique? Why use it in your messages?

I've specialized in filming people from companies for 25 years. 99% of my films feature real people from companies telling real stories.

What does this mean for you and your company? A story told by your own people has meaning and emotions in it. It helps personalize what your company's message or story is really communicating. And, of course, that's what makes your message unique and memorable.