Ultimate Consultant’s Guide to B2B Copywriting
When you’re a B2B consultant, owner, or founder where do you turn to learn how to write interesting marketing content for your audience?
If you’re like most consultants, you turn to Google and cobble together a few tips.
This approach can be challenging and time consuming.
That’s why I assembled all my blog posts here, under one roof.
This guide will show you some of the secrets I’ve learned when helping consultants tell their story.
Most of the posts use comparative stories to drive home the point.
I hope you get a chance to incorporate some of these lessons in your next project.
B2B Copywriting Tips for B2B consultants
B2B Consultants: How to Get Trusted Results (from B2B Copywriters)
How to Humanize Your B2B Marketing (for Business Owners and Marketers)
What Can B2B Marketers Learn From Pete Townshend’s Smashed (and Repaired) Guitars?
5 Vanishing B2B Ingredients (and the Vanishing Beatle)
5 (Super-Quick) Ways to Write Jargon-Free B2B Copy
How to Avoid Wasting Time Writing B2B Content
Do Emperor Penguins Hold a Secret to Writing B2B Content Effortlessly?
B2B Copywriting Tips for B2B Marketers
What Can B2B Marketers Learn from an Influential Industrial Designer?
How to Enter a Time-Free Writing Zone (to Boost Your Writing Output)
How to Speak the Language of Your Audience (in 3 Steps)
Does Your B2B Marketing Content Have a Greatest Hits Collection (Like Supertramp)?
How to Beat the Death Zone (when Writing B2B Marketing Content)
5 (Sure-Fire) Ways to Eliminate Noise in Your B2B Marketing Content
B2B Service Description Pages
B2B Service Description Pages: Persuasive 13-Point Checklist
Conquering Writer's Block
3 Useful B2B Copywriting Tips to Solve a Writer’s Gordian Knot
Re-Engineer Your B2B Content Writing Process in Minutes (to Crush Writer’s Block)
3 Ways to Force Yourself to Write Quickly (Just Like The Beatles)
How to Keep Your Most Valuable Ideas from Going Extinct (with a Doomsday Vault)
B2B Copywriting Tips
B2B Copywriting: How to Avoid Compromising 32% of Your Message
How B2B Marketers Restore Balance in Their Copywriting (the Old-Fashioned Way)
How to Feel as Confident as a Tightrope Walker (When Writing B2B Content)
How to Turn Features into Customer-Focused B2B Copy (Like a Magician)
How to Write Candid and Direct B2B Marketing Content (by Being a Fly on the Wall)
How to Hit the Sweet Spot in Your B2B Copy
How to Prepare to Write Your B2B Content (Hat Tip to Rush's Neil Peart)